Wordtracker was established by Andy Mindel and Mike Mindel in 1997 to answer a fundamental question in the search engine industry:
"What are people searching for on the Web?"
Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.
Mike Mindel administers this channel and is the CTO and founder of Wordtracker.com.
Shame there was the distraction of the celebrating Chelsea players in the background, but some interesting points in the video from Kevin Gibbons MD of http://www.blueglass.co.uk - Blueglass UK