Another case of exploding fruit for what's possibly the cutest ad of the year from the clever guys at Assembly NZ.
This time around the fruity 'beauty' shot was in slow motion but the fluids were still quite fast, putting Ole's plug ins through their paces controlling the particles. Additionally, the fluids interacted with the fruit, disturbing the choreographed simulation. This is where my extensive dance training came in handy- it's all about the timing! And carefully modified geometries of course.
Enjoy! but just a heads up- the elderly couple at the end may be NSFW ;)
Agency: Colenso BBDO
Director: Damon Duncan
Character Design. Sean Dekkers. Josh Fourt-Wells.
Lead 3D. Craig Speakman. Rhys Dippie. Gary Sullivan.
Animators. Geoff Kirk-Smith .Josh Fourt-Wells. Joe Helmore.
3D. Mark Williams. Alex McLeod. Dale Hobson. Patrick Blades. Eugene Tay. Kara VanDeleur. Anastasia Fileva. . Bri Meyer. Liana Van Rensburg.
2D Frank Rueter