This integrated campaign by Wieden + Kenny created and developed a global football community for Nike. With the use of the World Cup, over a variety of different method of social media, Nike kept fans updated on anything and every they could. Encouraging them to come part of what they were creating - fans could like, share and even play out their own football career on Xbox. Not only was this virtual but they also developed system where talented young footballers could get noticed by potential scouts using their Facebook profile. Great methods of encouraging as much public interaction as possible.
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