FOX8 REBRAND

FOX8 REBRAND

CREATIVE BRIEF:

To cement a 360 degree brand positioning (on air, Print & Online) & reinvigorate the FOX8 brand look and feel to appeal to people aged 16-39

TARGET:

Men & women 16-39.

ART DIRECTION & DESIGN OBJECTIVE:

New design with a fresh youthful feel

Own youth & entertainment

Connect with the FOX8 Core audience who are digital natives, connected 24/7 on multiple devices & very heavy internet users

Fresh and modern

Sleek and uncluttered

Functionality; the design must be flexible across a broad spectrum of genres Drama, Reality, Wrestling, Animation

A need to feel like a premium product, the aesthetic should exude ‘quality’ with high production values and understated confidence.

CHALLENGES

Logo had to remain the same shape

Tight Deadline (2 months for the whole package)

Breadth of content and audience – can’t be all things to all people

RESULTS

Won Bronze in the international design award (Bass Awards) in the BEST TV CHANNEL BRANDING category.

http://www.bassawards.org/winners/BEST_TV_CHANNEL_BRANDING/FOX8_REBRAND/2014/587

Won Silver at Promax BDA ANZ awards 2014 for BEST ON-AIR BRANDING DESIGN (IN-HOUSE)

Increased FOX8 Brand awareness on the previous year by 13% among non-subscribers.

Highest ever promoter scores and percent of viewers who Value FOX8 & would recommend to a friend

Credits:

Lead Design & Art Direction : Morteza Shahbake

Fox & Comedy Creative Design Team: Sally-Anne Kerr, Geoff Thomson, Kris Dollman, Tristan Brittaine, Natalie Horak

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