U.S. Senator Johnny Isakson addresses the gathered public and media on the steps of the state capitol for the March 8 launch of the Georgia Meth Project.
The Georgia Meth Project is a large-scale, statewide prevention effort aimed at reducing Meth use. Central to the program is a hard-hitting, research-based public messaging campaign that includes television, radio, print, billboard, and Internet advertising to educate young people about the risks of Meth use.
The campaign takes a peer-to-peer approach and the radio ads feature real Georgia teens who poignantly describe their experiences with Meth. The saturation-level media campaign, which begins airing today, will reach 70 to 90% of teens, three to five times per week.