"How dirty are your blue jeans?" That's the question posed by the forthcoming, Vancouver-produced documentary RiverBlue. The film examines the pollution produced by the blue jean manufacturing and tannery sectors, also exploring the latest technologies and cutting-edge solutions to the problem.
From China's Pearl River and India's Ganges to the waterways of Bangladesh and Mexico, host and founder of World Rivers Day, BC's own Mark Angelo, takes viewers up some of the world's great rivers, many threatened by the fashion industry.
The Common Sense Canadian's Damien Gillis sits down with Angelo and RiverBlue producer Roger Williams to discuss their project and the crowdfunder they're currently running to help them complete the final editing of the film. Featuring a preview of RiverBlue's stunning visuals, capturing the beauty of these rivers and cultures, as well as a behind-the-scenes look at the environmental devastation behind our acid-wash jeans and leather handbags.
The textile and tannery sectors account for 20% of the world's freshwater pollution, says Angelo - who also founded BCIT's renowned Rivers Institue - but they don't get nearly the profile of other big polluters.
"We saw this as a chance to profile that issue, but also do it in a way that would take the river conservation message to a much broader audience...because we all buy clothes. We all buy textiles and leather goods, so I think it's a very timely topic."