The President's Spring/Summer 2014 video represent's the mood of the collection - an inspiration parting from the Californian skate culture of the 60's & 70's - brought into an urban environment, with music by renowned DJ, rapper, and music producer Madlib, setting the mood. The video connects with the campaign photo "Hangin' in Balboa" shot by Hugh Holland in New Port 1975 and emphasises the exclusive collaboration with Italian skateboard brand Atypical.
The President's Spring/Summer 2014 collection as well as the limited edition of skateboards are available at: http://www.sevenbell.com
Creative direction by dCOLLECTIF
Production by 2DM Management
Directed by Simone Yang, edited by Giovanni "Sbrokked" Barberis at Block 10
Music by Madlib, edited by Alessandro Bartoli