In this clip Erwin Olaf talks about his first big commercial photography campaign, commissioned by Diesel, for which Olaf began taking dark and playful portraits of elderly subjects. This led to Olaf shooting 40's style pin-ups of elderly women, continuing a theme of challenging societal conventions of beauty with his work. It was during this project that Olaf began to use Photoshop. In Olaf’s series “Royal Blood” Olaf embraced Photoshop to create fictional depictions of historically infamous tragic figures of the European monarchy. Photoshop became an important tool in the creation of Olaf’s surreal images.
The full version of this talk is available on vimeo and on our multimedia section, divided in three different clips.
Aperture presented this Artist's talk by photographer Erwin Olaf on October, 21st, 2008 at Aperture Gallery.
Erwin Olaf is a commercial and fine art photographer. He graduated from the Utrecht School for Journalism, in 1980, with a degree in newspaper journalism and photojournalism. Olaf has earned several Silver Lions for his commercial work, which is increasingly sought after by magazines such as the New York Times Magazine and London Sunday Times. He is represented by Hasted Hunt, New York, and Flatland Gallery, Utrecht, the Netherlands.
In 2008, Aperture released Erwin Olaf's self titled monograph bringing together for the first time three of the artist’s series—Rain, Hope, and Grief and the first book by Olaf to present a comprehensive look at his film work, through stills and a DVD that offers an overview of five of his movies, each related to the series featured in this book.