Four artists, four different approaches and creative freedom. Check out this Making Of video to see a glimpse of how each artist created his sequence of the GenArts Idents.
Our toolset consisted of Maxon Cinema 4D, Adobe After Effects and of course GenArts Sapphire Plug-Ins. We wanted to show different usage scenarios where Sapphire can be used. So of course for enhancing and integrating 3D renders and adding high-quality effects & looks to it. But also use Sapphire to generate graphics and shapes that make up huge parts of the overall design.
Here is the final piece vimeo.com/100423176