START art fair presented by Prudential is held at the Saatchi Gallery in London. The fair is dedicated to supporting international galleries from both the world’s most exciting emerging markets, and established artistic centres. The second edition of the fair runs 25-28 June 2015.

START was founded by the Global Eye Programme, an initiative that nurtures worldwide artistic talent, in partnership with the Saatchi Gallery. The fair's aim is to provide young galleries and artists with a platform and the support and recognition that they need to develop their careers. START gives exhibitors the opportunity to present their artists to a culturally engaged, international audience at a world-renowned venue. The Saatchi Gallery is celebrated for its unique vision in recognising artistic talent and helping to launch the careers of emerging artists, an ethos central to START. The fair is sponsored by Prudential, which aims to support emerging talent and creativity in Asia.

"The Global Eye Programme was established as a response to the lack of arts infrastructure which we identified in emerging markets internationally and START art fair is a continuation of this. We recognise the essential part that galleries play in developing artistic talent and with the launch of START, we hope to support galleries in this role by offering them a global platform on which to show their artists in London, one of the
most important cities in the art world.”
David Ciclitira, Co-Founder of the Global Eye Programme

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