D&AD BLACK PENCIL WINNER
This poster illustrates The White Stripes’ music influencing the orchestral album, Aluminium, which became the score of an award winning ballet, Chroma.
The interactive poster has three sections; the first plays the three White Stripes songs that inspired Aluminium, the middle plays song names on the album, and the last plays the movements of Chroma’s dancers. This allows the user to experience the music, type and movement of the event.
Each component is arranged to allow the user to play them individually or together, reminiscent of the events three parts. The process of feeding it through a music box demonstrates the mechanical, ‘nuts and bolts’ feel of The White Stripes.