Interview with Fabian Greitemann about todays advertising, and especially about business consultancy within advertising. In this interview Fabian describes the use of design in developing business strategy. And Fabian gives people in advertising suggestions how to use storytelling skills in new ways by looking at how digital companies like Facebook and Twitter communicate their products. Overall, Fabian challenges advertising as he points out where ad agencies lack, implicating their opportunities. Thanks Fabian for a great interview!