A quick reality check telling you that people seriously do not want to use your digital and even physical product, no matter how good it is, and what to do about it.
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Event: World Information Architecture Day
Location: Cinema Europa, Müller hall
Date: 15.02.2014.
Web: wiad.hr
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Read more about the event here: uxpassion.com/blog/events/wiad-2014-post-event
High resolution photos can be found on Flickr: flickr.com/photos/uxpassion/sets/72157641116814773/
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Video editing / animation / production: Tomislav Stojanović
Camera: Marinko Marinkić, Antonio Pozojević
Video director / producer / design: Antun Debak
