Digital video, color, sound. Excerpt of 01:19 min from 9:13 min full version.
Five women perform scripts assembled from political speech and Nike slogans. Drawing from advertising, political rhetoric, and soap opera aesthetics, the project's focus is on exploring the material and psychological effect that the commodity fetish of trainers (sneakers) have on social relations and the construction of race and gender. The women are training to become revolutionaries or neo-liberal consumers.
Source texts: Nike advertising campaigns, 1988–2014; Abraham Lincoln, speech in New Haven, Connecticut, 1860; W.E.B. DuBois, speech to members of the Niagara Movement, 1906; Gil Scott-Heron, Small Talk at 125th and Lenox, 1970; Milton Friedman, found on Becker Friedman institute website; bell hooks, Reel to Real: Race, Sex and Class at the Movies, 1996; David Cameron, speech on public service reform, 2011; Michelle Obama, speech at the Democratic National Convention, 2012; David Cameron, speech at the Lord Mayor’s Banquet, 2013; Barack Obama, “Remarks by the President on Economic Mobility,” 2011