To our inbox mail came which was going to be the sweetest branding project we have ever done. It was about developing all branding design and development for a brand specialized in fondant cakes.
We started working, and after a long tasting, investigation and analysis of different names, we decided that the key to this brand was all about color burst and madness. So “Wonderfool” came out. For the visual identity, we decided to go through a handmade process, so we became all stained with chocolate syrup until our fingers were sticky and we achieved to make a visual brand which represented correctly the name and spirit of it.
Once we had the brand personality, the moment came to apply it to its world. We even created a set of business cards which actually smelled intense and sweet, creating an olfactory association with the brand.
Client: Wonderfool - wonderfool.es
Art Direction: Drool Studio - droolstudio.com
Concept:Fernando José Navarro / Edu Martínez
Creative Director: Fernando José Navarro / Edu Martínez
Art Director / Graphic Design: Fernando José Navarro / Edu Martínez
Music: "Sugar" - Jason Mraz and MC Flow - youtube.com/watch?v=myxwCEGcBYc