Unsuspecting bystanders at Pitt Street Mall were asked to listen to Australian Soul/Pop artist Gazele, and comment on their first reaction to her new song as part of campaign for Gazele's debut artist launch at Gingers on the 17th of July.
Find out what they had to say....
SONG: Did It For You
Gazele Artist Launch with 8 piece band with support act James Chatburn
WHERE:17th of July at Gingers
132 Oxford Street, Darlinghurst.
There's something fascinatingly powerful about Gazele and her music. Whether it's her pop and soul musical styling, her hypnotic stage presence or her raspy yet flawless vocals, one thing for certain is that Gazele is a new artist who is hard to ignore.
Hailing from a musical family, Nigerian-Australian singer and songwriter Gazele was destined to use music to affect people in a profound way. A graduate of the Australian Institute of Music, Gazele made a name for herself as an in demand session musician and backing vocalist for 5 years before taking the leap to establishing herself as an artist.
Taking the reality TV route a few years back, with an appearance on X-Factor, Gazele learnt what music meant to her and what she wanted her impact to be. While singing backing vocals with high profile Australian singers such as ARIA award winning pop star Jessica Mauboy and Diana Rouvas (The Voice, Season 1), Gazele honed her performance skills and perfected her striking stage presence, all the while keeping pen to paper writing pop influenced catchy melodies.
In 2014, Gazele decided it was time to put the spotlight on her and those infectious melodies. She released her first single and music video, 'The One', a feel-good dance floor filler produced by Mxxwell, that gave just a hint at one side of this dynamic performer.
Gazele then stepped into the studio to finalise her forthcoming EP, and performed her original music at Innersoul Live, a fortnightly event highlighting Sydney's blossoming soul scene. Highlighting another side to Gazele, her music and her legacy, she partnered with fashion designer Suzan Mutesi to work on a non-profit organisation called Hearts of Gold African Foundation, with a focus on assisting and empowering rural based people in countries throughout Africa.
Gazele's various incarnations in the music industry - from TV show contestant to a pop star's backing vocalist to her philanthropic efforts have all helped shaped the intriguing artist that Gazele is today. Humble yet a hustler, flamboyant, fun and unapologetically soulful,
Gazele is an artist whose music perfectly balances the raw honesty of soul music with a pop sensibility. With a magnetic presence and a passion to move people through music, Gazele is here and ready to pounce on the music industry with power and grace, as only she can.
Filmed by: Big Smile Media Kwabena Ansah
Edited by: Krystel Diola ( Behind The Front)
Curated by Kristie Nicolas - Kitten Jam and Behind The Front
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