With the new transit plaza right next to our Minneapolis headquarters, baseball fans from all over the US and Canada will have a new place to congregate before and after one of the Major League Baseball’s biggest events of the year, and Minneapolis’ crown jewel of summer activities.
We’ve taken over the 6th floor windows on the south and east side of our building, the Ford Center at 420 N 5th Street in Minneapolis, to project images during the All Star Home Run Derby on July 14, 2014 and All Star Game on July 15. Through the use of Instagram, fans will be able to post their fan photos with the hashtag #OlsonASW which will then display at regular intervals on the projection screens. Once approved, these fan photos will be animated onto the display using a photo mosaic-style transition. This will add energy and visual impact to our presence next to Target Field.