Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.

Consumers' decisions are driven by emotion, not rational thought. Advertisers need to catch up! This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes Pampers TVC 'Peace on Earth'.

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