Bob Valvano, a national television and radio personality, had a sudden heart attack in December 2012. Thanks to the team at Jewish Heart Care he lived to tell his story, and they enlisted the team at JFP to produce a 30-second commercial documenting his story. The spot highlights the exceptional care and professionalism of the team at Jewish Heart Care, and features footage of Bob calling the St. John's @ Louisville basketball game on Valentine's Day, 2013. This spot went from concept to completion in under 3 weeks.

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