In this session Red Fish Media’s President and Founder, Matt McKenna, sits down with longtime client Justin Roisman, Perry Ellis, to discuss consumer acquisition in the digital age. Selecting the perfect marketing mix to attract consumers is an art form that these two men have mastered. In this innovation forum they put a new spin on the age old adage: “Attract- Engage- Convert- Retain”. They identify key elements to a successful consumer acquisition strategy. Touching on topics such as: mobile & digital marketing, social media, creative campaigns, relevant content, market segmentation and brand equity. Check out these two accomplished visionaries as they share the secrets to their success.