This TV commercial is advertising for the open enrollment period of the PIH Health System. Despite being the pre-eminent healthcare provider in the region since 1959, many seniors still needed some convincing that PIH Health was the right choice for them. A non-profit regional healthcare delivery network committed to compassionate care, PIH Health offered a unique understanding of the needs of the senior population and a unique ability to serve those needs. Now all they needed was help getting that message out. Enter Johnson Gray. We found that many seniors are simply overwhelmed by the choices and process of open enrollment. Working collaboratively with PIH Health, our team created a cohesive campaign that made the information and process accessible to seniors and served as a resource for the community.