Russell works at a with severely disabled patients at an residential center in a small town. When we visited his workplace to shoot some reference footage we were amazed at how physically and emotionally difficult his job was and blown away by the dedication and of the staff.
This is one of series of four 30 second TV spots extolling the virtues of NSCC (Nova Scotia Community College). The brief was short and to the point: Tell the stories of 4 successful NSCC students in their own words and animate the results. We were given complete freedom to develop the styles and content of each of the spots, something that rarely happens in advertising.
Director: Alex Wittholz
Animators: Marc Pannozzo, Alex Wittholz, Joanna Durkalec, Matt Brushett
Production Company: Helios Design Labs
Art Director: Brian Hickling
Writer: Sue Love
Agency Producer: Laurie Blank
Producer: Karlie Morash
Production Company: RPM