Panel 1 - Digital Strategic Content for Audience Development
Jane Huxley, Scott Ward, Gary Peace
Date: 30 June 2014
Venue: Auditorium, Baha'i Centre of Learning
Social media connects our essence of being with technology, our ability to connect and exchange ideas and disperse knowledge. Social media has been successful in supporting our developed human behaviours.
How can I keep my audience connected today and into the future in the digital space?
Where is technology – as far as media and strategic content going? (rich media and beyond)
Gamification – does it connect with arts audiences?
How is innovation connecting audiences – arts audiences to the art? To the experience?
What does innovation in the digital space mean – what does it mean for arts marketers?
How does it connect to their marketing plans and how do they get it across the line?
What clever digital activities are connecting above and below the line organically?