I paid $2500, in Dec. of 2013, for the rig only. You will need accessories like an extra battery, a monitor bracket and stand. The similar model now (Dec 25 2014) is going for $1400. If you have a heavier camera like a Red you will need a more powerful rig which cost a lot more.
Follow focus: store.redrockmicro.com
For my package I paid a little over $3000, see the link. This package is mainly for serious film makers. Or a gadget enthusiast. For shoots with less action or camera movement you can get by with a $1500 package.
Pico camera table dolly and hand grip: Calumet Photo Chicago.
Hand grip= Can't remember maybe $40.
Jib: Calumet Photo, (its actually a lighting crane that I converted).
Lighting crane= $500 plus clamps $50 I think.
2 of Fotodiox Pro LED 508A, Still / Video Photography Studio LED Light Kit, with Dimmable Switch, Removable Diffusion Panel, $571.94.
2 of Fotodiox Pro LED 209A, Video LED Light Kit, with Dimmable Switch, 1x Sony type Battery, Battery Charger, Removable Diffuser + Tungsten Gel, Camera bra, $199.90.
Camera and lens: Calumet Photo Chicago
7D= $1500, used 7D= $1000.
Lens: $$$ Can't remember exact amounts.
Car mount: Amazon, less than $75.
Sholder rig: Calumet Photo Chicago
(Loaded) Rig includes monitor, counter balance, brackets, half cage, matte box, follow focus and more $2000 way way way less now if you want plastic. Mine is very very solid and much needed in Chicago weather. Similar ones for under $1000.
Tripod= $300 I think.
Tripod dolly= $150 I think.
Zoom H4N recorder= $250
Articulating arms= $15 each
See the results of my gear and projects, (North Shore Films on Facebook)