The new season of Spring / Summer 2014 is here… and with it a new look campaign for FIAT 500 to introduce three new colours and a top new trim level – FIAT 500 Cult.
The latest work from krow communications builds on the hugely successful Fashion Collection campaigns from 2013 and 2014 to further reinforce FIAT 500’s position as the ultimate fashion accessory.
To launch the FIAT 500 Cult and the new colours available in the 2014 range, the campaign has been developed with a new impactful photography treatment to ensure ultimate stand-out: using bold new 3D architectural styling in the urban backdrops to each of the new executions.
A nationwide outdoor campaign launched on the 2nd June with four brand-new ads – Cult Couture, Nu Blu, Live in Colour and Minty Fresh.
Designed to reflect iconic fashion photography, the campaign to date has featured the cars in vibrant, urban settings, accompanied by chic, stylish models in coordinated summer outfits.