In 2014, Nutella celebrates its 50th anniversary.

Launched for this grand event, the platform allows the brand lovers to share their most memorable moments lived with Nutella.

Produced and animated by Heaven Agency (, this website was conceived to thank the community of Nutella lovers, that have contributed to writing its history, for the past 50 years.
Many animations & contests, as well as a digital Storybook (produced by Google), enrich the website experience.

Accessible in 13 languages, highlights contributions received from around the world.
To date, 75,000 stories were submitted from 114 countries.

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