ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience.

In this webinar recording you will learn:
- Content strategy methods to conceptualize, plan for, and execute on targeted content
- Understanding targeted online content, its evolution, and uses and implementations
- The future of targeted content, including privacy advances, and the “Cookie Wars"

ICF Interactive has developed the Digital Momentum Checkpoint, a researched, expert assessment of how your digital channels are performing to help you take your digital experience to the next level. We’ll show you where you have opportunities for improvement and give you actionable recommendations, big ideas, and a step-by-step plan to get you there. icfi.com/interactive/solutions/digital-momentum

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