Clare Reddington, Director of Watershed's iShed and Pervasive Media Studio, on the South by Southwest Interactive Festival in Austin, Texas. Before she went Clare told us about why she is going to the festival and the creativity she will be promoting from the South West.

With a focus on online services, gaming and mobile, South by Southwest is an invaluable opportunity for Watershed to connect with a wider international audience of delegates working in new and emerging technologies. Clare is attending the festival not only to hear about the latest ways that developers, designers and technologists are expanding the possibilities of human interaction, but also to present a panel "Pervasive Games and Playful Experiences: Rendering the Real World" based on iShed and Pervasive Studio's research and work to date.

Follow Clares's blog from the festival at:

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