Panel 3: Connecting to the media - accidental or strategic?
Waleed Aly (via Skype)
Moderated by Lydia Miller
Date: 1 July 2014
Venue: Eros & Thanatos, MONA
News and media are vital parts of our day and form vital connections for marketers. No longer is media just in the publicists' or PR department's domain. The connections that we make with the media and that media makes with us as marketers are no longer so accidental but vital parts of the strategic content plan.
Anita Heiss, Rachael Maza and Waleed Aly (via Skype) discuss the role of media in their lives as artists, personalities and in arts organisations.
How has marketing affected your profile in the media
And conversely how have you used the media to connect to marketing of your own profile and associations