5000 First Impressions – For a bit more than a bright decade visitors to Austin TX from around the world experienced a hyper social digital experiment known locally as the frog party. At its pinnacle this event held every March as the opening to SXSW Interactive involved 1 acre, 7000 people & 160 linear feet of bar. Attendees were subjected to dozens of interactive installations all designed to twist their minds laterally toward some thought about the current state of technology…
..all in exactly 3 hours.
The preparation was months of crazy ideas and sweat equity with world class talent and an underdog budget.
This is the story behind the party, the formulas it ran on and the small things learned over the years. Jared covers things learned in executing the installations, but also little things like how signage strategy can help press coverage and exactly the distance a tent needs to be from a fence in order to keep fully grown and supposedly responsible man who is probably a Tech Director at some big company from peeing back there.