As part of NORTH’s second “We’re Live Downtown” campaign for Portland’s Downtown Marketing Initiative, I helped to concept, design and execute a reactive environment ( interactive art installation ) using Flash-based motion detection software and three local artists’ interpretation of what snow in Portland looked like to them ( artist courtesy of P.I.C.A. ).
Passers-by were able to stand in front of a series of three background images which had “SNOW” flakes falling in front of them. Using the motion detection software, people could move the falling snow in random directions as it fell to the ground by waving their arms or legs… or whatever else they could think of.
In addition to the installation itself, I also co-produced the spot which featured the installation for the seasons TV campaign (see above).