Specialty café latte is a new launched ready-made coffee brand in Korea that selling at convenience store. How can Specialty café latte catch consumer’s eye during the launch event?
The solution, offer our consumers an incredible café experience -- A latte art customization that is ridiculously unique and fun. All consumers have to do is upload an image from their mobile to this machine. And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.
Specialty café latte gained ground against the traditional coffee giants and won over the hearts of the Korean coffee drinkers, because this execution lets consumers feel loved with its personalized and innovative service.