American Express

To: Raymond Joabar, UK Managing Director

Dear Raymond,

We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.

How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea.

And that includes American Express, you lucky blighter. Hence this idea, which we think could make your brand even bigger. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of the American Express brand as a fee. But not for us; we’ll then send on 100% of that fee to the continued relief efforts in Haiti. So please head over to justgiving.com/robinofshoreditch and send $1496.30 over to DEC.

Now what you do with the idea is entirely up to you. But if you do want to chat about producing it, then do get in touch by emailing robin@robinofshoreditch.com. We think you’ll be surprised just how cheaply we could make it happen.

With our warmest regards,

Robin of Shoreditch