The author of The Chaos Scenario discusses the changes being brought about by the collapse of the mass advertising model, and with it the mass media. While Garfield is fundamentally optimistic about the future, he compares the pain being experienced by media professionals and their organizations today to the dislocation that occurred when the craft/artisan economy gave way to the Industrial Revolution. In the long run, Garfield asserts, we'll be better off for the democratization of media. But there'll be a decade or two of chaos that precedes new models.
Garfield was interviewed at the South by Southwest conference in Austin, where the people who are incubating the changes he describes have gathered for their giant annual mind meld.