Developed during my stay in Shanghai, the ArtMixer is a B2B search and matchmaking system for creative partnerships between foreign luxury brands and Chinese artists. The collaboration possibilities go from designing new products to re-campaigning or re-designing old products, spaces or communication, to experimental work, sponsorships offering to fund seeking. For brands it is a chance to engage local consumers by getting closer to their culture, for artists an opportunity to gain immense exposure by collaborating or find the partner who will help them with the resources they lack.
Concept, storyboard and voice over by Francesca Caruso
Video making by Alessandro Caruso
Audio track "I dunno by Grapes" from RoyaltyFreeMusic, London