From the first moment I heard about Motorino Electric scooters, I wanted one. I went to the Motorino flagship store in Vancouver and test rode a scooter and then then my imagination went wild with ideas for a youtube ad. I proposed to Motorino a trade for one of their scooters and a modest budget for cast and crew. Thus commenced a most ambitious project of making this ad as well as several promotional videos for them. This was the first project in which I employed a DOP, Michael Julian Berz, (instead of shooting everything myself), and cast and crew.