There is a lot of digital noise in the world today, and organizations of all sizes find it increasingly difficult to garner attention from the right people – particularly nonprofits that operate on a small budgets with limited staff. So how can they generate awareness? Digital Persuasion.

Patrick Dowd, Founder & CEO of The Millennial Trains Project – a unique nonprofit that leads crowd-funded transcontinental train journeys that empower Millennials – spoke with Waggener Edstrom about how his organization utilizes creative tactics online in order to engage new audiences, attract more supporters and ultimately create impact.

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