A Design Sprint is an intensive, 5 day, visual boot camp that focused around a design problem. It’s a compressed version of a user-centered design cycle that might normally take companies a couple months compressed to 5 days. The objective is for any team to get a better understanding of their customers, build a quick prototype, and get feedback from real customers. To facilitate this, DXLab has created an all-star team of designers from IDEO, Ford, Lenovo, and NASA, to help companies build beautiful and easy to use products.
A design sprint is also a great way for companies to understand the design process. We prototype this process over the course of 5 days so that companies can see it, touch it, and interact. Our hope is that by the end of the sprint, companies have the tools they need to take home and use it every day. The process is interactive, visual, fun, and effective. We want you to walk away with not just a pile of ideas, but a tested prototype and an idea of what worked, what didn’t work, and what to do next. This structure is based on strategy developed by IDEO and Stanford’s d.school and utilized by Google Ventures.