This is an intro video i've made for the Pepsi - Black Can Experience website : likeitornot.be. The campaign was build around a blind test sampling for Pepsi Max. Free Black Cans were distributed all around the country. On it, a simple question 'Do you like this cola?'. People could cast their vote by sending a text message or on the website. The price -> 10.000 euro. The experience on the site is build around sound. By using binaural recording techniques the visitor was literally plunged into a 3D sound experience.
Software used for the intro : Autodesk Maya, Adobe After Effects.
With special thanks for the sound creation & design by Peter Baert & Patrick Dooms at Raygun -> raygun.be
Website Concept : Wim Deliveyne - Kadima Muela at Proximity BBDO Brussels
Website development -> Piet Dewijngaert Senior Flash developer at Proximity BBDO Brussels
Hope you'll enjoy it as much as i did making it! :)