The Woolmark Company has chosen Alessandro Del Piero for a global collaboration to highlight the versatility of Merino wool and affirm its position in the sportswear industry as a high-performance fibre. Educating consumers about the versatility of the Merino wool fibre and its use in fine fashion, high-tech sports and casualwear is challenging, and who better to help The Woolmark Company meet that challenge than the world’s finest. Natural talent always shines through and Del Piero’s natural talent and familiarity with Australia will help up bridge the gap in consumers’ knowledge and demonstrate what happens when the world’s best natural talent meets the world’s finest natural fibre.
Alessandro Del Piero is an Italian footballer who last played for and captained Sydney FC in the A-League. He is second place in the ranking of Italian all-time top scorers (342 goals, and behind only Silvio Piola, 364 goals). He played in Juventus F.C. for 19 years (11 years as captain) and holds the club records for goals (289) and appearances (705). Del Piero scored in all competitions in which he participated. He was named in the FIFA 100, a list of the 125 greatest living footballers selected by Pelé as a part of FIFA's centenary celebrations. He was also voted in the list of best European players for the past 50 years in the UEFA Golden Jubilee Poll. As of December 2012, Del Piero is in tenth place among the UEFA Champions League all-time goal scorers.