Client Fox, Microsoft (Internet Explorer)
Studio Ignition Interactive
Date May, 2012
Ignition, RSA Films, and 20th Century Fox worked together to build a multi-phased effort that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional and transmedia storytelling.
We launched Peter Weyland’s TEDTalk from 2023 at TED2012, partnered with both Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to unlock an exclusive clip from the film on stage during Microsoft’s E3 X-Box Smartglass announcement event.
The campaign hub was designed and executed as a fully-realized company website, which spiraled out additional content, interactive experiences, and original videos. Each event was supplemented through puzzles, social media cross-pollination, and other tactics that ensured maximum visibility and engagement over the course of the campaign.
The campaign for Prometheus has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.
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