This short film is the second of the blog and short film series „Always ask why, how, where. Be honest. Be conscious.“ about eco-fashion. Safia Minney, CEO and founder of fair fashion label People Tree, is interviewed at sustainable fashion and lifestyle tradeshow MINT (Amsterdam). The fair fashion pioneer talks about why she started to produce sustainable fashion in the nineties, how and where People Tree collections are made and the relationship with their customers.