Call us crazy, but we don’t want anything in our food that isn’t food.

Monosodium Glutamate. Butylated Hydroxytoluene. Methylcyclopentenolone. Para-Hydroxybenzonate.. Trisodium Phosphate. Chloropropanols. Distilled Monoglycerides. Mixed Tocopherols...

Like most people, you probably don’t know what these chemicals are or what effect they may have on your health. And you shouldn’t need to know. You should be able to trust those that make the food you eat, and trust is at the heart of what we do. We hope to get a chance to earn your trust by continuing to use only what is good for you and the planet. We are hard at work creating a world where healthy eating is the rule, rather than the exception.
Our business culture and ecosystem is what make us different from other food companies. There’s energy in our culture, powered by a sense of great potential. Our successes have been thanks to the collective drive and intelligence of all of our team members. These traits make all the difference between saying that we want to change the way South Africa eats for the better, and actually being able to do it. Good Food has always been about real people who care about what we do. It is here on Good Food’s farm where our quality comes to life and grows into something special. The time and attention we put into our products, as each one makes its way from the farm to your home, is care you can taste.

Although we are a small food company, we are trying to make a big difference. Our goals and ideas are much bigger than just healthy food. We are devoted to sustainable living and take responsibility for the impact we have on the planet and the community we serve. Simply put, it’s the right thing to do — even when doing so holds greater challenges in the short term.

Creating flavoursome, nourishing food is both a science and an art. We grow our own produce or source locally (whenever possible) and our strict quality control measures insure the purity of our products from the farm to your home. This close liaison between our manufacturing department and our suppliers enables us to optimise our cultivation techniques, time of harvest, and handling of produce better than we ever could by sourcing ingredients from far-flung growers.

Everyone knows that taking care of your body is easier said than done. That is why we have made it a little bit easier – We deliver the best dried and cured meats, nuts, seeds, flours, oils, vinegars, snacks and much more straight to your doorstep. Simply go to and let a healthier life come to you. Or if you would like to see our incredible goodies for yourself, you can find us at the ROOT 44 Market every weekend. Whether you’re following a Banting, Ducan, Atkins or Paleo eating plan, or simply want to start eating healthier in general, we’ve got it covered.

It’s time to eat better. It’s time for Good Food.

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