Soundcloud is today’s platform of choice for millions of recording artists and producers. Every day, musicians, DJs, podcasters and journalists use the platform to share their latest creations with millions of listeners around the world.
In order to push the service to new markets, Soundcloud and Kolya Design launched a new campaign and micro-site to convince new users to sign up and start sharing. Part of the campaign consist of a motion teaser designed around the brand and featuring the “Soundcloud waveform” – a central design element in the service both online and in mobile apps.
Check out the campaign: areyouonit.soundcloud.com
Concept & Creative Direction: Nick Ruzhnikov
Design & Direction: Tom Storey & Andy Horn
Copy & Concept: Matt Longstaff
Development: Johan Detmar
Produced for Soundcloud 2014. Copyright Kolya Design
Design/Direction: Steffen Knoesgaard
3D: Steffen Knoesgaard & Julio Clavijo