To commemorate the centenary of World War 1, KIN worked with The History Channel to develop the identity for their branding related to the coverage of the Great War.
We developed the logo identity, along with logo animation which sits alongside this set of 5 IDs.
This ID loosely relates to the theme of Remembrance.
Our approach was to develop a series of real still life scenes using actual objects and artefacts from WW1. The spots aim to provide moments of reflection and contemplation upon the elements within the scenes and the War as a whole.
We built a real model of the 100 logo and carefully art directed each scene to create moving and personal snapshots.
Directed and Designed by Kin Things.
CLIENT / The History Channel
Factual Channel Group Creative Director / Carly Heaton
DOP / Mick Jones
Art Department / Jeremy Fuller