The economics of addiction can be summed up in a few words: Sell a product that makes buyers need it more. Cotton farmers in Andhra Pradesh had descended into a seemingly hopeless abyss of escalating pesticide dependence and debt. Suicides were becoming common. "Non-Pesticide Management" was the tipping point that brought health and hope to the farmers in Punukula village. Thousands of villages are now embarking on the same path.
From the EcoTipping Points Project [ecotippingpoints.org]