Jiffy Lube has has over 2,000 stores, all of which are franchise owned and operated. Pricing, promotions and product offerings vary location to location and market to market, making offer driven marketing difficult to execute. Sq1 worked with Jiffy Lube International and the Jiffy Lube franchisees to develop a first of it’s kind portal to help deploy digital marketing programs. By focusing on achieving objectives and understanding the consumer, Jim Badum,Vice Chairman of Sq1 and Jeff Lack, CMO of Jiffy Lube International will share how Jiffy Lube improved digital efficiency by 10x.
Jeffrey Lack, CMO, Jiffy Lube
Jim Badum, vice chairman, Sq1
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