Deutschland findet euch (Germany will find you)
is much more than a facebook page: it is the biggest network searching for missing children.
To convince as many people as possible, that they needed
our platform, we did something unusual: We took the facebook
page out of the web. So people could experience it in real life.
To do this, we removed the polarisation filters from normal televisions and used them in our billboard. Only by looking through our facebook page could people see what was invisible before: The missing children.
Advertising Agency: thjnk hamburg, Germany
Executive Creative Directors: Armin Jochum, Bettina Olf
Senior Art Director: Nicolas Schmidt-Fitzner
Senior Copywriter: Jan-Hendrik Scholz
Film Production: Tempomedia
PR Agency: achtung!