brightsightgroup.com || Remember the first time you heard about apps? We bet it was Chunka Mui'sbook, Unleashing the Killer App: Digital Strategies for Market Dominance published in 1998. He successfully tipped us off that the Internet, an emerging major shift that we now take for granted, would change the way we live and work. He’s about to do it again with his newest book, The New Killer Apps: How Incumbents Can Beat Startups. Learn more: brightsightgroup.com/speakers/chunka-mui/

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