|| Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder, is an expert in the fields of emotion and behavioral economics. With his attention turned to the question of what makes things funny, he is becoming a leading force in moving the science of humor from the niche to the mainstream.

The advantage that McGraw has over his predecessors is his ability to conduct state-of-the-art experiments with the help of the team he directs at the Humor Research Lab (aka HuRL). He is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw’s latest claim to fame is he made the Stylish Scientist List – probably because he likes to rock a sweater vest.Learn more:

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